Are You Already Marketing On The Internet?
Are You Already Marketing On The Internet?
Take a moment to think about how you would really answer this question. If
given enough thought just about any business owner who utilizes the Internet
for any purpose will likely find that whether or not they intentionally
organized an Internet marketing campaign, they may already be marketing their
products and services on the Internet. This article will examine some subtle
ways business owners may already be marketing their business on the Internet.
a website for your business? Business owners who answer yes to this question
are already marketing their products or services online just by virtue of the
fact that they have a website online. Having a live website means there is the
potential for curious Internet users to access your website. You may not be
actively promoting your website but you may still find that your website
generates interest in your products despite the lack of promotional endeavors;
this is a form of passive marketing.
Do you participate in message boards and include a link to your website in
your signature? Again business owners who answer yes to this question are
already marketing their website online. Savvy business owners realize the
importance of participation in industry related message boards to create an
interest in their products and services, establish themselves as knowledgeable
about the industry and offer a link to their own website even if it is in the
signature line of their posts.
However, even business owners who do not realize this may already be
inadvertently enjoying the benefits of Internet marketing which result from
message board participation just by doing something they enjoy and may be
doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of
your website? Business owners who answer yes to this question are also already
marketing on the Internet by optimizing their website for these
keywords.
These search engine optimization (SEO) affects the websites whether or not
they were even aware of the concept of keyword density and how it can help to
SEO a website. Business owners will likely use certain words often depending
on the type of products and services they offer just because it is natural and
logical to do so.
This tendency, however, can result in search engines boosting your website
rankings for these particular keywords. The concept of SEO is much more
involved and complex than simply using keywords frequently but business owners
can gain some benefit just by naturally applying relevant keywords to their
website.
Do you solicit feedback from your customers online? This is yet another
example of how business owners may be accidentally marketing their business on
the Internet. Most business owners realize the importance of soliciting
feedback from customers for business purposes and business owners who offer
products online might solicit feedback in the form of online surveys. Although
the business owners may be doing this simply for a business purpose the fact
that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be
marketing online but what about business owners who want to have an increased
online presence? Business owners who may already be marketing online
accidentally may wish to launch a full scale Internet marketing campaign. The
best way to do this is to hire a consultant with experience in Internet
marketing to assist you in creating a campaign which is effective for your
target audience.