What is SEO and How Does It Help Your Business Rank Higher on Search Engines?

SEO, or Search Engine Optimization, plays a crucial role in helping search engines understand and rank your website’s content. It ensures that your site is connected with the right audience by delivering valuable, relevant results based on their search queries.

The primary goal of SEO is to get your website to rank on the first page of search engine results pages (SERPs) for keywords that are relevant to your business. Ranking higher means attracting qualified traffic that is more likely to convert into leads, sales, or customers.

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